Posted by BlueSEO on February 4th, 2010

In the world of websites, more and more people are starting to use SEO videos to market their services. A SEO video is multimedia that is optimized via title tags, alt tags and keywords. On the web, digital media has become viral because people are more likely to spend time watching a short video than reading a full page of content. In the past, videos were merely geared toward entertainment, but now businesses are starting to discover that SEO videos can actually be effective marketing tools.

SEO videos can help businesses in numerous ways. First, a video makes a quick, lasting impression on a user. Imagine that a user has stumbled upon your website, it is likely that this person wants information fast. If your website just has endless pages of content, the user will likely take a quick look and exit, leaving you high and dry.

However, if the first thing the user sees is a video, the user will most likely click on the media and instantly become engaged. Once your users have started to play your videos, you will have created the perfect sales opportunity and will be able to make a lasting impression. Additionally, because the user is engaged, you will have more than a few seconds to tell them about what you do, who you are and why they need to become your next customer.

Another way SEO videos can help businesses is through the transference of knowledge. For example, if you are a lawyer and you want to attract new clients, you could use a SEO video to discuss the areas of law that you practice. You could be creative and produce videos that answer common legal questions and give legal advice. You could also post videos that contain client testimonials, which is an extremely effective way to gain a prospective client’s trust. When users spend time viewing your knowledge-based videos, they will get the impression that you know what you are doing and that you have the experience and services they desire.

Search engines also like SEO videos, which can only work to a businesses’ benefit. Often times, websites that contain optimized multimedia stand a better chance of achieving top organic placement. They key to optimizing a video is through the submission of meta data. After you create a video, you will want to appropriately tag the media with a keyword rich title and meta information.

When businesses incorporate SEO videos in their web pages, they can make a great first impression, get customers interested in their services through effective marketing and also crawl up the search engine ranks. Businesses can also use high-quality videos to persuade customers that their services are desirable and worth pursuing.