Posted by BlueSEO on February 4th, 2010

If you are taking the time to read this article, chances are you already know a little something about search engine optimization (SEO) and that when it comes to search engine marketing, people need to incorporate organic SEO strategies in their website’s content. There are numerous ways in which you can do this, from using targeted keyword phrases to internal linking to including SEO videos. This seems easy enough, right?

Well, if it is so easy, than why are so many people struggling to achieve organic SEO placement?

As a professional SEO writer and content writer, I cannot tell you how many people ask me to review their websites’ copy because their websites are not achieving top organic ranking in the search engines. These consultations always start with people complaining about how they have put so much time and energy writing their content and that they have used the same keyword phrase over and over again. So, why aren’t they ranking? I usually tell them they could have saved themselves time, energy and money by hiring an organic SEO expert, but for some reason that response only adds to their frustration.

Here is what people need to realize, when it comes to the search engines, everyone wants one of the coveted top 3 spots, but those spots are not easy to get when people choose to write what I call “junk copy”. What is junk copy? It is copy that:

• Uses the same SEO keyword phrase again and again: people reading repetitive content will quickly discover that it lacks substance and leave the website and the search engines will penalize the site. For a page that contains 300 – 500 words of content, you only need to use a keyword phrase twice, not one hundred!

• Has meaningless links: years ago the search engines LOVED links, but the algorithms have changed and websites are now penalized for having non-quality links. Helpful hint: If you have links, avoid “click here” text and externally link some of your keyword phrases to sites that are relevant to the phrase.

• Is not relevant to the keyword phrase the person is targeting: if people are hoping to achieve placement for the keyword phrase “organic SEO”, they had better have content on their sites that is about organic SEO, not half-thought content that lacks relevance or that does not engage a user’s interest. If a user is searching for the keywords “organic SEO” and they stumble across your site, they will quickly leave if it lacks quality information. The search engine spiders will also pick up on a website’s irrelevance to a keyword and the site be penalized by losing organic rank.

If you are about to write copy for your website, you should absolutely stay clear of junk copy. Doing so will not only save you a lot of frustration, but also help you achieve organic placement in time. You should take the time to think about what type of information your website’s visitors are hoping to find on your site and include that information within your web pages. Think of your website as being leading resource or an information center and you will be on the right track when it comes to writing effective organic SEO copy.