Los Angeles SEO

You do not need to live in Los Angeles to know that this city is massive. In fact, it is estimated that there are over 3.8 million people living in L.A., which makes it the second largest city in the United States.

Los Angeles is also the home base for thousands upon thousands of local businesses, both large and small, that are aggressively trying to market their services to millions of L.A. residents. One of the ways people running these businesses are trying to promote their services is through the use of search engine marketing (SEM) and search engine optimization (SEO).

However, a dilemma most businesses encounter as they are trying to secure search engine placement and market their services is that their competitors are trying to do the exact same thing. So, the question is, how can businesses incorporate effective SEO and content strategies to surpass their competitors when they are targeting the exact same keyword phrases?

Well, this article is about to teach you a little trick that will not only help you create more relevant SEO content, but will also help you attract customers that are local to you.

The trick is easy and involves one step – narrowing your geographic reach.

If you are trying to fight for SEO placement in major search engines like Google, Yahoo! and MSN and you are up against other Los Angeles businesses that are similar to yours, you really need to narrow your geographic reach.

For example, if you own a business in East Los Angeles, you should think about incorporating keywords in your content like: Eastside, San Gabriel and Pomona Valley. However, if you are trying to sell your services in Central Los Angeles, think about using the keywords: Downtown Los Angeles or Mid-Wilshire. Also, another keyword that could be used in place of “Los Angeles” is “Greater Los Angeles”. If you are unsure of which counties are near you, Wikipedia is always a great resource and it even breaks down areas of Los Angeles and lists Los Angeles counties.

When you are writing your content and trying to effectively incorporate SEO to target a specific demographic, you should also try to consider where most of your customers are coming from. After giving it some thought, make a list of those areas. While writing optimized copy, try to incorporate these smaller counties into your content by using keyword rich phrases.

Let’s say that you own a hair salon that is located in West Los Angeles. You are about to write your SEO content and you want to attract customers within the Los Angeles area. Instead of mindlessly using the keyword phrase “Los Angeles Hair Salon” over and over, why not narrow your reach and use the keyword phrase “West Los Angeles Hair Salon”? Chances are that your competitors are overlooking this phrase when they are creating their SEO copy. This will only work to your advantage as you will have already incorporated this phrase in your text, and will now secure rank if someone is searching for a hair salon in West L.A.

Simply narrowing your geographic reach with your SEO web content will not only help you attract customers that are more interested in your business, but who are also more likely to use your services simply because you are local. When customers are located near you, they are much more likely to choose your services over another business that may be in Los Angeles, but is further away from them (think about commuting through Los Angeles traffic and you’ll quickly agree). In the long run, you will reap the rewards and surpass your competitors.

BlueSEO offers our Los Angeles SEO and internet marketing services to the following cities: