Posted by BlueSEO on February 3rd, 2010

When you are building your website with search engine optimization in mind one of the big questions involves what type of foundation you will use for the design. Drupal is one great option for those looking at increasing SEO.

In case you don’t know, Drupal is a content management system based off PHP that allows web designers to create and manage pages quickly and easily. The building block approach of Drupal makes SEO incredibly easy and manageable.

Drupal and SEO go together so well because it is modular. You can pick parts of it here and there and add on as necessary. Drupal is also great for handling multiple editors, another reason that it works well with SEO. And because Drupal can be changed easily you can shift your SEO strategy quickly if something isn’t working.

There are some drawbacks to Drupal. Drupal is, open sourced, which is somewhat of a double edged sword. It means that there are many user created ad-ons and features available for it, but these features are not guaranteed functionality and may cause problems down the road. Also, if you have a problem with one of these ad-ons you may not be able to get help for it if the creator has moved on.

Drupal is also a relatively new content management system and some people are not yet trained on it. Still, Drupal is so perfect for SEO that it is worth finding a company that uses it. By finding someone who has experience with Drupal SEO campaigns you can really maximize the power of your website and avoid some of the pitfalls. Even if you don’t go with Drupal for your site now, having a web design company that is familiar with it means you can always switch later on. It also shows that the designers are up to date on the latest innovations, which is something you want to see in your online marketing team.