Posted by BlueSEO on February 4th, 2010

Posted by BlueSEO on February 4th, 2010

Posted by BlueSEO on February 3rd, 2010

When you are building your website with search engine optimization in mind one of the big questions involves what type of foundation you will use for the design. Drupal is one great option for those looking at increasing SEO.

In case you don’t know, Drupal is a content management system based off PHP that allows web designers to create and manage pages quickly and easily. The building block approach of Drupal makes SEO incredibly easy and manageable.

Drupal and SEO go together so well because it is modular. You can pick parts of it here and there and add on as necessary. Drupal is also great for handling multiple editors, another reason that it works well with SEO. And because Drupal can be changed easily you can shift your SEO strategy quickly if something isn’t working.

There are some drawbacks to Drupal. Drupal is, open sourced, which is somewhat of a double edged sword. It means that there are many user created ad-ons and features available for it, but these features are not guaranteed functionality and may cause problems down the road. Also, if you have a problem with one of these ad-ons you may not be able to get help for it if the creator has moved on.

Drupal is also a relatively new content management system and some people are not yet trained on it. Still, Drupal is so perfect for SEO that it is worth finding a company that uses it. By finding someone who has experience with Drupal SEO campaigns you can really maximize the power of your website and avoid some of the pitfalls. Even if you don’t go with Drupal for your site now, having a web design company that is familiar with it means you can always switch later on. It also shows that the designers are up to date on the latest innovations, which is something you want to see in your online marketing team.

Posted by BlueSEO on February 3rd, 2010

Every company needs to have a website, but there are pitfalls to business website design. Sometimes a bad website can be worse than no website at all. Here are some common business website design mistakes to try and avoid.

• Less is more. Your business website design needs to be professional and simple. Avoid things like animated characters, loud music, or repeated animations that not only bog down the page, but make you look unprofessional. Also, it is better to have a small well developed site than a large sprawling page with links that don’t go anywhere or sections saying “TBA”.

• First impressions last forever. For many people the first impression of your company comes from the business website design. You wouldn’t walk into a client’s office in a wrinkled suit with stains on it, so don’t allow laziness to ruin your website. Proper spelling, grammar, and diction are very important. If you have problems in these areas you should look at having a professional in business website design to help you.

• Don’t lose your domain. This is one of the most important things. When you register your domain name you need to keep that registration going every year, or you may lose it. This means that when a customer types in your address they might be directed to a competitor. You can have the best business website design in the world, but if you lose the domain name that is hosting it then it doesn’t matter.

One of the best ways to avoid these pitfalls is to hire an online marketing company to help you with your business website design. The benefit of hiring these firms is that they will not only help create your site but also deal with content creation, management, and marketing. Some even feature search engine optimization services that help your page rank higher in search engines like Yahoo and Google. When you have someone else focused on your business website design you can keep your attention on handling all your new customers.

Posted by BlueSEO on February 3rd, 2010

A few weeks ago I was talking to a small business owner who was complaining about the drop off in work in recent months. Of course he could name plenty of people to blame for example the bad economy, the banks and the government. But when I asked him about his marketing plan he said he didn’t have any. “I’m just a small business,” he said, “I don’t have the time for marketing.”

It’s a familiar theme. Small business owners don’t have the time or money to put on marketing because they think it isn’t important. The truth is that small businesses need marketing more than larger ones. Small businesses don’t have the ability to layoff people or sell off assets when things get bad. That’s why it is so important for small business to always be looking for new customers to continue growing. And that’s where marketing comes in.

Now there is a lot of ways to market your business, but for a small business website design is one of the best. It is cost effective- unlike other types of marketing small business website design doesn’t involve huge amounts of capital up front. In fact, you can start with a very simple site and build on to it as you need to.

The other great part of small business website design is that on the internet, nobody can tell your size. On the web nobody can tell if you run your business from your garage or from a corner office. Small business website design is a way to showcase your talents instead of having to spend money on showy office space or décor.

We all know that these are tough times, and that means you need to find a way to get new customers. Small business website design will help you reach new customers, market your products, and make it possible to grow while the rest of the market contracts.

Posted by BlueSEO on February 3rd, 2010

When you are building your website with search engine optimization in mind one of the big questions involves what type of foundation you will use for the design. Conventional wisdom says that flash is SEO suicide, but that isn’t true anymore.

To understand how flash and website optimization work together it’s important to know what flash is. Flash is actually a language used to create computer animation. When used on web pages you can create interesting pages with moving parts. Flash pages sometimes have long load times and you need a flash player to use them, but they do look professional.

The problem with flash and website optimization is that most search engines can’t see the flash programming to be able to identify keywords used when ranking pages for website optimization. At least this used to be true. However, it is possible to create flash website optimization pages, however it isn’t easy. There are certain coding tricks that can be placed within the flash language that make it searchable in the major engines. Not all web design companies are able to do this. In fact, many website optimization companies will refuse to even use flash because it is so much more difficult. If you are interested in a Flash based site you will need to find a web design company that specializes in Flash website optimization.

However, if you want to have flash on your website it is worth it to make it SEO friendly. It will give you the best of both worlds; increased page rank and a great looking website.

Posted by BlueSEO on February 3rd, 2010

Internet marketing online can be a daunting concept. It involves learning new terms, like SEO and PPC, and technological concepts you might not be familiar with. In fact many people are so intimidated by the idea of internet marketing online that they skip it all together. That is a mistake because there are some benefits to online marketing that are not possible in the real world.

The first benefit of internet marketing online is data collection. It used to take months to be able to determine the effectiveness of your marketing campaign and even then you sometimes had to rely on things like surveys which can be skewed. With internet marketing you have immediate access to tons of data about your campaigns success. See how many people viewed your marketing information, how many clicked through, and even what geographic locations these people come from. In fact, the amount of data you can collect is overwhelming, which is why it helps to have an internet marketing expert helping you sort through the numbers to get at the facts.

Internet marketing online also allows you to personalize your marketing. You can target your online advertising to exceptionally narrow groups based on their browsing history, zip code, or even what operating system they use. With PPC campaigns you can even tie your marketing to precise keywords used in a search engine. The only danger is that you target specific terms that you leave swaths of people out. Finding the balance between a campaign that is too broad and too specific is the key to success.

Finally, internet marketing online gets you immediate results. No lag time while you wait for the yellow pages to be distributed. No having to wait for your ad copy to be approved. You can have your online internet marketing campaign up and getting results in a matter of days, not months. This immediacy means that you can respond to issues in the marketplace as quickly as possible. Is your product perfect for people threatened by a natural disaster? Does it latch on to a popular new trend? You can position it immediately using online internet marketing taking advantage of the market forces to get ahead of your competitors.

Online internet marketing offers too many benefits to ignore it in your marketing campaign. Although it can be daunting at first it is well worth the effort. Just make sure you engage a good online marketing firm to help you avoid the pitfalls and you’ll have the edge.

Posted by BlueSEO on February 3rd, 2010

When you are building your website with search engine optimization in mind one of the big questions involves what type of foundation you will use for the design. HTML is one of the basic programming languages and is a popular one for people looking to increase their website optimization.

HTML stands for Hyper-Text Mark-up Language. It is the language that browsers can read in order to take a website from the data of the internet to your monitor. There are a lot of good things about HTML. It is reliable. It is standard. Everyone in web design and website optimization has used HTML.

In terms of website optimization HTML offers some helpful things. For example, using HTML meta tags are a way to convey keywords and information to a web browsed that doesn’t show up in the page’s readable text. You can also use the alt image tags to help add searchable text to images and videos.

ne of the downsides of HTML is that the coding can be bulky. If you make a small coding mistake early on it can take a long time to find it. HTML is not as easy to manipulate or quick as other content management programs and languages. HTML is sort of like a station wagon. It is old and reliable, but there are many better ways to get around. The benefits that HTML brings to website optimization are good, but not great.

HTML is a good vehicle for website optimization, especially if you are just starting out. You might want to find a company that is familiar with other languages along with HTML to give you more options in the future.

Posted by BlueSEO on February 3rd, 2010

Blue SEO says they offer thirty day websites. They say that they can create your professional website in one month only. An entire website that is designed and taken online in only thirty days. How is it possible?

There are a few reasons why Blue SEO can promise thirty day websites. First of all, they have years of experience. This experience means that they can get the job done without trial and error or making mistakes. Also, because the work is not outsourced they can get it done quickly. When website design is outsourced it often comes back with small mistakes in the translation that require sending it off again and again. Any monetary savings are lost in the extra time.

Technology is another reason why they can offer thirty day websites. Blue SEO works with the newest and most powerful content management software like Drupal and Joomla. This training allows them to pick the best content management for your website instead of trying to use outdated methods that are more time consuming.
When you have the experience and technology it makes website design easy. That is why Blue SEO offers thirty day websites that are affordable, efficient and professional.

Posted by BlueSEO on February 3rd, 2010

Anyone can have a website, but what does it take to turn that site into something that people will remember? If you are wondering “How do I make my website better?” you need to focus on three areas: looks, usability, and content.

First of all, a sleek design and clean graphics makes the difference between a good website and a better one. Some people go overboard and include too many things on their page so that it looks cluttered. Ideally, your site has a simple classiness to it. One good test is to try to load your site using dial up. If it takes a long time to load then you may have too many graphics or plug-ins.

Secondly, you can make your website better by making sure it is easy to use. You should be able to access every page of your site form every other page. The layout should be seamless so that people can find what they want in as few clicks as possible. Some people make the mistake of overloading their website with too much information. If people can’t find what they are looking for quickly they are going to go somewhere else.

Finally, your can make your website better with good content. How do you get new and interesting content? Write brief articles about your industry or area of expertise. Publish your press releases on your website. Content is important because it is what will keep people coming back to your site again and again. Everyone is an expert at something. Take your personal expertise and share it with the world.

These tricks will not only help you make a good website, but also a website that will be ranked well by search engines. Because even if you have a great website, it doesn’t matter if nobody can find it. So, after you ask “How do I make my website better?” also ask, “How do I make my website rank higher in Google?”

Good web design, nice layout, and fresh content will all help your ranking with search engines, but if you really want to maximize your page rank look into hiring a company that specializes in search engine optimization like Blue SEO. They will make sure that people can find your site by helping you achieve higher and higher rankings in the major search engines.